What is a Product Positioning Statement/Elevator Pitch Product Strategy?
A product positioning statement (or elevator pitch product strategy) is a concise statement that expresses how a product positions itself in the market compared to its competitors. It aims to clearly communicate the benefits, distinctive features, and value proposition of the product to customers. The elevator pitch product strategy is often used internally by the company to guide its marketing strategy, but it can also be used to effectively communicate with customers.
Moore’s Template
For (target audience)
Who (needs)
Our product or service is (product/service name)
That provides (key benefit)
Unlike (competitor)
Our product/solution (description)
Example with Driving School Context
For young urban drivers
Who are looking to obtain their driver’s license
Our driving school offers
Is a modern and flexible approach to learning how to drive
Unlike traditional driving schools
Our solution combines interactive online courses, virtual driving simulations, and personalized guidance to provide a practical and tailored learning experience for individual student needs.
This positioning emphasizes the driving school as a modern and flexible solution for young urban drivers. It highlights the benefits such as interactive online courses, virtual driving simulations, and personalized guidance, which offer a practical and tailored learning experience for individual student needs, unlike the traditional approaches used by other driving schools.
Example with Blog Context
For software development professionals and project managers
Who are seeking to improve their practice in agile development
Our blog shares knowledge and experiences
Is a valuable resource for understanding agile management practices and improving team efficiency
Unlike other “command and control” approaches
Our solution offers real-world scenarios, tips, and practical examples to help professionals stay updated and improve their agile practice to achieve better results.
This positioning highlights the blog as a go-to resource for software development professionals and project managers who are looking to enhance their agile development practice. It emphasizes the benefits such as expert advice, practical examples, and real-world scenarios to help professionals improve their agile practice and achieve better results, unlike less specific sources of information.
(This is an example that I quickly drafted, it may not be exact, and my vision will evolve as I write more articles 🙂 )
More examples on BlogSpot : https://blog.hubspot.com/sales/positioning-statement